Details

Description

1 online resource (xiv, 270 pages) : illustrations

text txt rdacontent

computer c rdamedia

online resource cr rdacarrier

Physical Medium

polychrome. rdacc http://rdaregistry.info/termList/RDAColourContent/1003

Description

text file rdaft http://rdaregistry.info/termList/fileType/1002

Series

JSTOR DDA.

Bibliography

Includes bibliographical references and index.

Contents

All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds.

Note

Print version record.

Summary

Drawing On war propaganda, popular advertising, voluminous government records, and hundreds of letters and other accounts written by women in the 1940's, Melissa A. McEuen examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II.

Women were encouraged to believe that the nation's success depended on their effortsùnot just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. McEuen also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced the desirability of whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. --Book Jacket.

Local Note

JSTOR

Subject

Women -- United States -- History -- 20th century.

World War, 1939-1945 -- United States.

Femininity -- United States -- History -- 20th century.

Advertising -- Cosmetics -- History -- 20th century.

Advertising -- Clothing and dress -- History -- 20th century.

Femmes -- États-Unis -- Histoire -- 20e siècle.

Guerre mondiale, 1939-1945 -- États-Unis.

Féminité -- États-Unis -- Histoire -- 20e siècle.

Cosmétiques -- Publicité -- Histoire -- 20e siècle.

Vêtements -- Publicité -- Histoire -- 20e siècle.

SOCIAL SCIENCE -- Women's Studies.

HISTORY -- United States -- 20th Century.

Advertising -- Clothing and dress. (OCoLC)fst00797583

Advertising -- Cosmetics. (OCoLC)fst00797595

Femininity. (OCoLC)fst00922657

Women. (OCoLC)fst01176568

United States. (OCoLC)fst01204155

World War (1939-1945) (OCoLC)fst01180924

Chronological Term

1900-1999

Genre/Form

Electronic books.

History. (OCoLC)fst01411628

Electronic books.

Other Form:

Print version: McEuen, Melissa A., 1961- Making war, making women. Athens : University of Georgia Press, ©2011 9780820329048 (DLC) 2010020412 (OCoLC)633141010

ISBN

9780820337586 (electronic bk.)

0820337587 (electronic bk.)

0820329045

9780820329048

9780820329048

0820329045

9780820329055

0820329053

Standard No.

9780820329048