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Fashion media and sustainability : encouraging ethical consumption via journalism and influencers / Anastasia Denisova

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Online

ONLINE

Material Type
E-books
Author
Denisova, Anastasia, author.
Publication Info.
London : University of Westminster Press, 2021.

Details

Description
1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
CAMRI policy briefs ; 6
CAMRI policy briefs ; 6.
JSTOR open access.
Bibliography
Includes bibliographical references.
Note
PDF (JSTOR, viewed Apr 27, 2021).
Summary
Fashion is among the biggest polluters, yet the media still promote throwaway fast fashion. The growing fashion public relations industry encourages and enables this media coverage. This policy brief identifies patterns in the way journalists and influencers cover fashion which contribute to unsustainable buying behaviours. Recent research recommends practical steps to improve media coverage to make consumption sustainable, by changing consumers' understanding and reducing the pressure on them to buy 'fast' satisfaction. Policy recommendations here suggested are based on original analysis of 1,000+ media artefacts in the UK - from magazines to newspapers, gossip weeklies to Instagram influencers. Researcher Anastasia Denisova proposes regulation of vocabulary and of affiliated links in journalism and social media, greater discussion of the psychology of buying and a 'paid advertisement label'. Also recommended is a more proactive approach to be taken by magazines and other media with the aim of promoting restyling advice and more sustainable coverage for readers of differing financial means.
Local Note
JSTOR
Subject
Journalism.
Fashion writing.
Clothing trade.
Clothing trade -- Sustainable methods.
Journalism
Journalisme.
Mode -- Art d'écrire.
Mode durable.
journalism.
SOCIAL SCIENCE -- Media Studies.
Clothing trade
Clothing trade -- Sustainable methods
Fashion writing
Journalism
Other Form:
1-912656-93-0
ISBN
9781912656912 (electronic bk.)
1912656914 (electronic bk.)