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Fashion meets socialism : fashion industry in the Soviet Union after the Second World War / Jukka Gronow and Sergey Zhuravlev

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Material Type
Gronow, Jukka, author.
Publication Info.
Helsinki : Finnish Literature Society - SKS, [2015]


1 electronic resource (303 pages ).
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computer c rdamedia
online resource cr rdacarrier
Studia fennica, 0085-6935
Studia Fennica Historica, 1458-526X ; 20
Studia Fennica, 0085-6835
Studia Fennica. Historica ; 20. 1458-526X
JSTOR open access.
Includes bibliographical references and indexes.
Description based on print version record; resource not viewed.
Introduction -- The formative years of the Soviet fashion industry : from the Russian Revolution to the end of Stalin's rule -- Economic development and standard of living in the USSR after the Second World War : a consumer's perspective -- The early years of the Moscow, all-union fashion house -- The institutionalization of Soviet fashion : the system of clothing design and fashion organizations in the USSR (1960-1980) -- Fashion at GUM, the state department store at Moscow -- The Tallinn House of Fashion Design : a gateway to the West -- Fashion in people's mind : the public discussion of the culture of dress in the Soviet press -- Conclusion.
"This book presents, above all, a study of the establishment and development of the Soviet organization and system of fashion industry and design as it gradually evolved in the years after the Second World War in the Soviet Union, which was, in the understanding of its leaders, reaching the mature or last stage of socialism when the country was firmly set on the straight trajectory to its final goal, Communism. What was typical of this complex and extensive system of fashion was that it was always loyally subservient to the principles of the planned socialist economy. This did not by any means indicate that everything the designers and other fashion professionals did was dictated entirely from above by the central planning agencies. Neither did it mean that their professional judgment would have been only secondary to ideological and political standards set by the Communist Party and the government of the Soviet Union. On the contrary, as our study shows, the Soviet fashion professionals had a lot of autonomy. They were eager and willing to exercise their own judgment in matters of taste and to set the agenda of beauty and style for Soviet citizens. The present book is the first comprehensive and systematic history of the development of fashion and fashion institutions in the Soviet Union after the Second World War. Our study makes use of rich empirical and historical material that has been made available for the first time for scientific analysis and discussion. The main sources for our study came from the state, party and departmental archives of the former Soviet Union. We also make extensive use of oral history and the writings published in Soviet popular and professional press."
Local Note
Fashion -- Soviet Union -- History.
Fashion design -- Soviet Union -- History.
Fashion design -- Social aspects -- Soviet Union -- History.
Socialism and culture -- Soviet Union -- History.
Socialisme et culture -- URSS -- Histoire.
Cultural studies.
Fashion and society.
Fashion and textiles: design.
History of fashion.
Industrial -- commercial art and design.
Political ideologies.
Politics and government.
Socialism and left-of-centre democratic ideologies.
Society and culture: general.
Society and social sciences Society and social sciences.
The arts.
SOCIAL SCIENCE -- Sociology -- General.
Fashion design
Socialism and culture
Soviet Union
Indexed Term
Cultural history
Fashion design
Fashion history
Fashion industry
Soviet Union
Added Author
Zhuravlev, S. V. (Sergeń≠ Vladimirovich)
Added Title
Fashion industry in the Soviet Union after the Second World War
Other Form:
Print version: Fashion meets socialism Helsinki : Finnish Literature Society - SKS, [2015] 9789522226655 (DLC) 2015495645
9789522226655 (pbk.)
9522226653 (pbk.)
Standard No.
10.21435/sfh.20 doi